Visual design · Promotional Design · Illustration · Typography

Masterworks Chorale Winter Concert

Client

Dr. Micheal shanhani, Conductor of city college masterworks chorale

For this project, I was tasked with

Design promotional materials for the City College Masterworks Chorale's winter concert while adhering to creative guidelines. The design needed to avoid religious imagery, microphones, or instruments, and evoke a uplifting, and emotional tone.

‍THE GOAL to create an engaging, visually appealing design that resonates with the City College community and encourages attendance at the event.

Solution

Focal Point:
A 3D snow globe with a winter scene and musical notes, symbolizing harmony.
Color Palette:
Navy and warm gold for an elegant and inviting feel.
Typography:
Bold serif fonts for clarity and sophistication.
Visual Effects:
Soft lighting and illustrations create depth and a magical atmosphere

To boost engagement, I created complementary social media assets:
Adapted the poster for screen with optimized visuals and layout.
Animated falling snow within the globe to capture attention and evoke a sense of wonder.
Aimed to encourage the target audience to attend the concert through dynamic and memorable content.

Progress

Concept Thumbnails

The project began with research into winter-themed visuals to establish a spiritual and uplifting tone while adhering to the client's constraints. I explored different compositions, ultimately selecting a 3D snow globe with a forest scene as the centerpiece for its nostalgic and inviting appeal.

Digital Iterations

I created the snow globe with elements like trees, snow, and musical notes, applying shading and lighting to achieve a realistic, magical effect. I paired the deep navy background with warm gold typography to ensure clarity and elegance. Multiple iterations focused on refining the composition and typography, ensuring the design aligned with the client’s vision and resonated with the target audience.