Visual design · User Reaserch · typography · hierarchy · Branding · Menu Design  

Ragazza Menu Redesign

Client
Dr. Micheal shanhani, Conductor of city college masterworks chorale
For this project, I was tasked with

redesigning the restaurant menu to improve readability, visual hierarchy, and user experience while maintaining the brand's personality and aesthetic.

THE GOAL is to enhance menu readability, streamline navigation, and create a visually appealing design that improves the overall dining experience. While embracing the warm familial feel of the restaurant.  

Solution

Ragazza, a cozy Italian restaurant in San Francisco, needed a menu that was both inviting and easy to navigate. I redesigned it with a clear layout that highlights their dishes while improving readability. To add a personal touch, I included simple line drawings based on family photos displayed in the restaurant, honoring the owner’s story. The final design not only showcases their cuisine but also reflects the warmth and history that make Ragazza special.

Design brief