Visual design · Logo Design · Identity Design · Branding · Web Design

Pathos Productions

For this project, I was tasked with

Branding and identity design for Pathos Productions, an fictional indie game company committed to crafting emotionally immersive gaming experiences.

‍THE GOAL create a cohesive visual identity for Pathos Productions that reflects their commitment to emotionally immersive, narrative-driven gaming experiences, strengthening their brand and resonating with their audience.

Solution

To bring Pathos Productions’ emotionally immersive gaming vision to life, I designed the logo, website, color identity, event posters, and mascot illustrations and graphics. Each element was crafted to reflect the studio’s commitment to narrative-driven games and emotional engagement.

Progress

Concept Thumbnails & Sketches

I began by researching logo and branding trends in both indie and larger game studios. I noticed a common theme: many companies incorporate illustrated mascots into their designs. Inspired by this, I decided to explore that direction for the Pathos Productions logo.

Digital Iterations

Refining the Pathos Productions logo experimenting with typefaces, and colors to bring the mascot concept to life.

Website Design

I designed the visual assets (illustrations, animations) for and the Pathos Productions website, making sure to stick to the branding guidelines for a smooth, cohesive, and fun user experience.

Branding Guidelines

These are the guidelines that I created for Pathos Productions that highlight how to use the logo and how to represent the brand.