Personal project · Visual design · Interaction Design ·
web design · Responsive design · Design systems · Content Creation & Writing · Marketing ‍‍

Spring into Style with IKEA

Client

Dr. Micheal shanhani, Conductor of city college masterworks chorale

For this project, I was tasked with

Designed IKEA's Spring Refresh Campaign, including an Instagram post, social media content, and a responsive landing page to engage customers during the peak furniture-buying season.

‍THE GOAL is to

Encourage engagement with IKEA's Spring Refresh Campaign on social media.
Increase traffic to the IKEA landing page from Instagram users.
Provide inspiration for consumers looking to refresh their homes with IKEA's minimalist and affordable furniture.

Solution

Designed a responsive webpage and social media campaign for IKEA’s spring collection, featuring a clean, modern layout and bright visuals that evoke a fresh spring aesthetic. Optimized for desktop and mobile, the design highlights key products, simplifying browsing and shopping. Paired with the social media campaign, it drives engagement, aligns with IKEA’s branding, and promotes the seasonal collection effectively.

Process

Research

Researched seasonal trends and customer preferences, with a focus on sustainability and simplicity, key values for IKEA.
Reviewed past campaigns and gathered customer feedback to identify what worked well.
Defined the campaign’s core themes, such as natural textures and minimalist aesthetics.

Spring and summer are peak moving periods, with May seeing increased demand for furniture and home decor.
Minimalism remains a top trend in 2024, aligning with IKEA’s product offerings.
Instagram is a key platform where users discover new home decor ideas and products.
Consumers prefer easy-to-assemble, affordable furniture and engage with inspirational visuals.

To inform the campaign, I conducted market research to identify seasonal trends and customer preferences, focusing on simplicity a key value for IKEA. I also gathered insights from customer feedback to understand which design elements resonated most with their audience. This helped me define the campaign’s core themes, including natural textures and minimalist aesthetics.

Creating Instagram Posts and Wireframes

I designed Instagram posts that embraced IKEA’s minimalist and functional aesthetic, incorporating soft colors and clean lighting to reflect the freshness of spring. The layouts emphasized simplicity and practicality, showcasing seasonal products in an engaging and informative way. These posts guided users to a dedicated webpage about the featured products and campaign, creating a seamless journey from social media to the website. I translated these concepts into wireframes in Figma to ensure consistency and cohesion across digital platforms, all while staying true to IKEA’s brand identity.

Designed Instagram posts reflecting IKEA’s minimalist aesthetic to capture the freshness of spring.
Developed wireframes to ensure consistency across social media and the website (responsive) while aligning with IKEA’s brand identity.
Created a seamless user journey by linking posts to a dedicated webpage about the products and campaign.

Instagram Post & High Fidelity Mockup